Shimmytown is an SF based dance organization which runs weekly dance classes in the San Francisco Mission District. For this project, I worked with the Shimmytown team to design a fun, movement-oriented logo for their branding. Originally inclined to design a horizontally oriented logo, we iterated on ideas which felt 'electric' or like a 'neon sign.' We ultimately landed on a vertically oriented logo. As a happy coincidence, the letterforms reminded us of the artwork of Jim Flora (pictured below).